Discussion Analysis
Multicultural Coffee Consumption

Project Description

Coffee is a ubiquitous topic around the world, and likely the most common element during breakfasts right here in the U.S. Thus, a good understanding about coffee consumers of multicultural ethnicities provides us relevant insights about the overall sentiment about coffee for the fastest growing segments of the entire U.S. population.

Considering the thousands of results you will see if you did a search on ‘#coffee’ in social media, discover what differences and similarities exist in the topics discussed between Hispanic and African American coffee consumers that we analyzed.
In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 200,000 social media conversations about coffee conversation gathered from Twitter between 10/28/2018 – 11/05/2018.


Download the free Report with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities. Click the PayPal Add to Cart button below for the Full Version which includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences

Download the Report