Multicultural Beer Brand Preferences
Multicultural Analysis

Project Description

To some, coming home to a cold beer after a long day’s work is idyllic. Given the variety of brews available to consumers, preferences are sure to develop among the populace. In this study we explore the multicultural beer brand preferences among Hispanic and African American consumers when it comes to the top five brews in the U.S.


In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 48,565 social media conversations on Twitter about multicultural beer brand preferences from Twitter between from 03/10/2019 – 04/09/2019. Download the free Sample Version with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.

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