How Basketball Drives Conversations For Black And Hispanic Consumers

Project Description

As the NBA season comes to an end, people are talking about the upcoming Playoffs and who they think will win in their division. In this report we analyzed conversations from Black and Hispanic basketball fans talking about four different teams; the Brooklyn Nets, the Golden State Warriors, the Los Angels Lakers, and the Philadelphia 76ers. Download the Free Report to find out more. 

Methodology

This analysis was extrapolated from a data set of 332,545 conversations on Twitter, of which 58,633 were from verified U.S. Hispanics and 39,284 were from verified Black Americans. All data was gathered from 3/10/2021 – 4/9/2021.

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