How Basketball Drives Conversations For Black And Hispanic Consumers

Project Description

As the NBA season comes to an end, people are talking about the upcoming NBA Playoffs and who they think will win in their respective conferences. In this report we analyzed conversations from Black and Hispanic basketball fans talking about four different teams; the Brooklyn Nets, the Golden State Warriors, the Los Angeles Lakers, and the Philadelphia 76ers. Download the free report to find out more.


This analysis was extrapolated from a data set of 332,545 conversations on Twitter, of which 58,633 were from verified U.S. Hispanics and 39,284 were from verified Black Americans. All data was gathered from 3/10/2021 – 4/9/2021.

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