Multicultural Analysis

Project Description

The technology industry is exponentially growing and in need of creative innovators to help build a better tomorrow. The hashtag #DiversityInTech, and it’s several variations, are pushing to support and empower more women and people of color to strive and thrive in technology fields. Similar to #DiversityInTech, the #MeToo movement also strives to uplift minority voices across different industries. These multicultural insights on diversity campaigns tell us what the audience has to say about movements that are specifically for them. Find out what Hispanic and African American online users are saying about it!


In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 75, 273 social media conversations on Twitter about #DiversityInTech from Twitter between 07/30/2018 – 08/29/2018. Download the free Report with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities. Click below for the Full Version which includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English and Spanish speaking Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences

Download the Report