Hispanics Movie Marketing Research Report

Project Description

We ran our data analysis tools to analyze the current Hispanic marketing strategy and conversation among US Hispanics. Fast and the Furious 7 had strong volumes (16,500) while Avengers: Age of Ultron led the non-Hispanic conversation (nearly 140,000). Hispanics in both English and Spanish mentioned Furious 7, with their strong Hispanic movie marketing strategy, more than Avengers and Jurassic World.

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