Multicultural Toothpaste Brand Preferences
Multicultural Analysis

Project Description

It’s the window to overall health!

That is what health professionals say about oral health, and that is why it is important to maintain your ivories in healthy, pearly white condition. Now, with dozens of brands promising a myriad of benefits, consumers are torn on what brand to choose. Ultimately, tastes develop among the populace, and in this report we explore multicultural toothpaste brand preferences within the Latinx and African American segments of five widely used toothpaste brands.


In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 19,988 social media conversations on Twitter about different laundry care brands between 02/01/2019 – 05/02/2019. Download the free Report with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.

Download the Report