by Eric Diaz | Mar 25, 2016 | Short Studies
Over the past month, the race for the presidential election has heated up significantly. Candidates have been battling non-stop in hopes of securing votes, including several candidates with extended efforts from minority demographics. However, how are these candidates...
by Eric Diaz | Mar 24, 2016 | Short Studies
One of the industries that OYE! has spent considerable time measuring in recent years has been financial services, and specifically life insurance. Latino financial services life insurance conversations have consistently shown strong volume, and a tendency for these...
by Eric Diaz | Feb 17, 2016 | Short Studies
The biggest football game of the year is not just a battle between the two teams participating, but a battle between brands trying to catch the eyes of millions of people by showcasing their newest commercials promoting their products. Just prior to the game, the OYE!...
by Lillian Martinez | Dec 28, 2015 | Short Studies
OYE! technology can analyze real-time and historical online conversations. This past September during National Preparedness Month, the OYE! team decided to analyze Instagram to see what Hispanics and non-Hispanics said about preparing for natural disasters. OYE!...
by Lillian Martinez | Nov 20, 2015 | Short Studies
During Hispanic Heritage Month the topic, Sports was one of the main topic discussed during the month long celebration. We also looked at the week before Hispanic Heritage Month to gather any announcements of anticipated events and celebrations during our Hispanic...
by Lillian Martinez | Nov 20, 2015 | Short Studies
During Hispanic Heritage Month, universities were a topic discussed often during the month-long celebration. In addition to the 30 day period, OYE! performed social listening analysis on higher education schools and universities, to review the week before Hispanic...
