OYE! is a business intelligence solution that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak. Our propriety algorithm is able to identify U.S. Hispanic influencers & micro-influencers and track their real-time conversations. In this case we use OYE! to find Pop-Culture & Sports Hispanic Influencers.
The OYE! Pop-Culture & Sports Hispanic Influencers Tracker analyzes the pulse of online conversations among top Spanish and English-speaking Hispanics.
The following are the top 3 topics Pop Culture & Sports Hispanic Influencers were talking about on Instagram and Twitter from November 28th – December 5th, 2017.
Hispanic Influencers used:
- #SFGIANTS to speak about the pursuit of highly sought out free agents, Giancarlo Stanton and Shohei Ohtani
- #SORTEOMUNDIAL to speak about the recent revealing of group placements for the 2018 World Cup in Russia
- #GRAMMYS to speak about the recent release of the 60th Grammy Awards nominations
The OYE! solution identified and classified Hispanic influencers using the following criteria: use of relevant hashtags and significant following across social media channels. The Pop Culture and Sports Hispanic Tracker will continue to deliver insights during the next few weeks.
For inquiries, email us at info@oyeintelligence.com.
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