by Dylan Mckay | Aug 11, 2022 | Short Studies
My name is Dylan McKay and I was an intern at the O.Y.E Phoenix office in the summer of 2022. With the pressures of finding a summer internship while the spring semester of my Junior year ended, a huge weight was lifted off my shoulders when O.Y.E. and Nativa...
by Ari Bencomo | Jul 12, 2021 | Blog, Short Studies
As a recent graduate from Arizona State University in Marketing, it has been interesting to enter the professional world and see everything I learned in school come to life in my work. I have been fortunate to begin my journey as a Marketer at Nativa and its sister...
by Larissa Pagan | Apr 15, 2020 | Influencers, Short Studies
Due to the COVID-19 quarantine, multicultural influencers have needed to change their strategies to communicate on social media. Here at OYE, we investigated how influencers are managing this quarantine and how they are preparing for a post-coronavirus world. This...
by Eric Diaz | Apr 7, 2020 | Short Studies
Coronavirus Latinx Economic Impact Update As a follow up from the past two weeks (week 1 video and week 2 video) the OYE team breaks down various trends in U.S Hispanic conversations regarding COVID-19 and its economic impact on the Latinx community. In this video,...
by Larissa Pagan | Mar 27, 2020 | Short Studies
We are so excited to present to you our multicultural influencer of the week! This time we meet Asma Sufian or @Glazaam as she is known on Instagram. Our OYE software first ‘met’ Asma while searching for fashion influencers for a recent client campaign....
by Andrea Leon | Mar 27, 2020 | Short Studies
Coronavirus Hispanic Conversation Update As a follow up to last week’s video from the coronavirus research OYE is performing, the OYE health team breaks down numerous trends in U.S. Hispanic conversation including what English speaking vs. Spanish speaking...
