by Joaquin Arellano | Aug 30, 2019 | Case Studies, Short Studies
[vc_row][vc_column][vc_column_text] Hispanic Conversation on Social Media Through analysis of 3,500 tweets. using OYE software, common themes and insights were discovered about what opinions Hispanics have in regards to healthcare. This is seen through the thousands...
by Eric Diaz | Jun 5, 2016 | Case Studies
The Zika virus is a global health treat affecting thousands of people globally, and has loomed large in the public eye since the first confirmed Zika infection was confirmed in Brazil in May 2015. Zika virus has spread primarily through infected mosquitoes and...
by Lillian Martinez | Nov 17, 2015 | Case Studies
Having just concluded Hispanic Heritage Month (HHM) from September 15 – October 15, the OYE! team decided to have a look at numerous topics and industries to see what types of conversation could be found during this important month celebrating Hispanic...
by Lillian Martinez | Oct 15, 2015 | Case Studies
In a science fiction chat room from this past June, Marvel fanatics discuss online whether the two legendary superheroes, Hulk and Spider-Man have ever fought each other. Some were convinced that they have indeed clashed but were unable to cite a specific comic book...
by Eric Diaz | Oct 2, 2015 | Case Studies, Partners
For 19 years, the Arizona Hispanic Chamber’s DATOS: The State of the Hispanic Market report has been tracking, measuring and analyzing the ongoing economic, political and cultural transformation being driven by the state’s fast-growing Hispanic population. The...
by Eric Diaz | Sep 17, 2015 | Case Studies
The second presidential debate on September 16th was heavily discussed online, and of course Latino conversation was a major driver of the total online volume. OYE! tracked Hispanic online mentions via Twitter and Instagram following the top 14 candidates for the 2016...
