by Eric Diaz | Sep 17, 2015 | Case Studies
The second presidential debate on September 16th was heavily discussed online, and of course Latino conversation was a major driver of the total online volume. OYE! tracked Hispanic online mentions via Twitter and Instagram following the top 14 candidates for the 2016...
by Eric Diaz | Jul 17, 2015 | Press
At OYE! we endeavored this past weekend (7/10 – 7/12) to continue following the Hispanic political trends in the US for a selection of the Republican and Democratic candidates for the 2016 presidency. The 2016 Hispanic Vote is a topic we have analyzed and...
by Eric Diaz | Jun 4, 2015 | Press
Columbus, Ohio – To many people, April means nice weather and flowers, spring cleaning, and perhaps planning for summer vacation. But for basketball fans, April means one thing: the 2015 NBA Playoffs and all the sports marketing that comes with it. The playoffs...
by Eric Diaz | May 6, 2015 | Millennials, Partners
The Hispanic Millennials Report is Debuted in Texas “When it comes to craft beer…” The largely Hispanic professional audience waited for the punchline before Hispanic advertising icon Jose Villa delivered, “…under-index in their...
by Eric Diaz | Nov 18, 2013 | Press
Company Description: OYE! is a business intelligence tool that provides companies with unique insights into Spanish and Spanglish conversations online. This tool effectively tracks, segments, and monitors real-time online conversations so our clients can make...
