by Eric Diaz | Mar 25, 2016 | Short Studies
Over the past month, the race for the presidential election has heated up significantly. Candidates have been battling non-stop in hopes of securing votes, including several candidates with extended efforts from minority demographics. However, how are these candidates...
by Eric Diaz | Mar 24, 2016 | Short Studies
One of the industries that OYE! has spent considerable time measuring in recent years has been financial services, and specifically life insurance. Latino financial services life insurance conversations have consistently shown strong volume, and a tendency for these...
by Eric Diaz | Mar 15, 2016 | About O.Y.E.
Often we are asked about how the OYE! algorithm works in categorizing Hispanic conversation on social media. We explain in these cases that OYE! is not based on language, and in fact the social media tools uses a proprietary technology that identifies Hispanics...
by Eric Diaz | Feb 17, 2016 | Short Studies
The biggest football game of the year is not just a battle between the two teams participating, but a battle between brands trying to catch the eyes of millions of people by showcasing their newest commercials promoting their products. Just prior to the game, the OYE!...
by Eric Diaz | Oct 2, 2015 | Case Studies, Partners
For 19 years, the Arizona Hispanic Chamber’s DATOS: The State of the Hispanic Market report has been tracking, measuring and analyzing the ongoing economic, political and cultural transformation being driven by the state’s fast-growing Hispanic population. The...
