Entering the fourth week the 2016 Latino Political Tracker, OYE! continues to analyze conversations of U.S Hispanics including a focus on Trump Hispanics volume, sentiment, gender, and language. This week our team saw some changes in the numbers when looking at the different categories. Read the previous three weeks of the Hispanic Politics tracker including the first Presidential Debate here: Week 1 Hispanic Political Tracker & Week 2 Latino Political Tracker, Week 3 Hispanic Political Tracker- Presidential Debate
WEEK OF 9/12 – 9/18 TRUMP HISPANICS ANALYSIS
With Twitter and Instagram combined this week we see that Trump mentions among U.S. Hispanics continued to be higher than Clinton’s at a rate of 98% vs. 2% even though there were just a little over 2,900U.S Hispanic conversations.
When it came to sentiment, Clinton had just 24% compared to Trump who had 15% in positive sentiment. Trump however, had an 50/50 split between positive and negative sentiment this week, dropping from 28% last week.
This week, there are still more male conversations than female, Trump continues to have slightly more Hispanic women mention him than Clinton.
This week, Trump had a slightly higher amount of Spanish conversation at 11% compared to Clinton at 9%. English still remains the language of choice for U.S Hispanics as they talk about both of the candidates.
LATINO POLITICAL TRACKER METHODOLOGY:
This analysis is based on a sample of 2,829 U.S. Hispanic conversations in which one candidate was mentioned exclusively. OYE! analyzed hashtags, ‘#Trump2016’ and ‘#Clinton2016’. The data was gathered from Instagram and Twitter on September 27 – October 2nd, 2016.
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