by Lillian Martinez | Dec 28, 2015 | Short Studies
OYE! technology can analyze real-time and historical online conversations. This past September during National Preparedness Month, the OYE! team decided to analyze Instagram to see what Hispanics and non-Hispanics said about preparing for natural disasters. OYE!...
by Lillian Martinez | Oct 15, 2015 | Case Studies
In a science fiction chat room from this past June, Marvel fanatics discuss online whether the two legendary superheroes, Hulk and Spider-Man have ever fought each other. Some were convinced that they have indeed clashed but were unable to cite a specific comic book...
by Lillian Martinez | Aug 31, 2015 | Case Studies
By Sylvia Vasquez. Most little girls have dreamed of becoming a Disney princess and living happily ever after in a fairy-tale lifestyle, playing dress up, and watching Disney movies. Personally, my favorite princess was Belle from Beauty and the Beast and I watched...
by Eric Diaz | Jul 17, 2015 | Press
At OYE! we endeavored this past weekend (7/10 – 7/12) to continue following the Hispanic political trends in the US for a selection of the Republican and Democratic candidates for the 2016 presidency. The 2016 Hispanic Vote is a topic we have analyzed and...
by Eric Diaz | Jun 4, 2015 | Press
Columbus, Ohio – To many people, April means nice weather and flowers, spring cleaning, and perhaps planning for summer vacation. But for basketball fans, April means one thing: the 2015 NBA Playoffs and all the sports marketing that comes with it. The playoffs...