Hispanic Plant-Based Meat Trends
Multicultural Analysis 2020

Project Decsription

Plant-Based meat has become a popular topic in the last years. As you have likely seen, many of the largest fast food restaurants have made plant-based options more affordable and accessible to all.

OYE! Intelligence software took on the task to share an in-depth analysis of 3 different fast food restaurants (KFC, Burger King and Carl’s Jr) who have recently released plant-based meat options to their menu. OYE! reports deliver insight on what English, Spanish, and bilingual speaking Hispanics, as well as African American consumers, have to say about any particular topic. This data provides an effective way to monitor trends and behavior among online users. In the case of plant-based meat, it provides insights towards relevant topics of conversations that can inspire relevant, in-culture marketing campaigns targeting important Hispanic and African American consumers.

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