What are the Most Popular Video Conference Apps

Project Description

The Social Distancing measures created due to COVID-19 has caused Popular Video Conference Apps to be used as an alternate means of communication. Allowing people to work from home or even internationally. Recent attempts of reopening businesses and the economy have caused Popular Video Conference Apps to become a daily tool in order to communicate while still adhering to social distancing measures.

Insights derived from social conversation are developed by OYE provide key details into multicultural consumers through their own statements about brands. OYE analyzes conversations about video conference apps in order to create insights.
Leveraging insights from OYE allows clients to produce content for
multicultural consumers most influential over purchasing decisions for your
brand where they want it, when they want it and how they want it. The result:
Better conversion, lift, and engagement.

Methodology

This analysis was extrapolated from a data set of 390,003 conversations on Twitter, of which 22,734 were from verified Hispanics and 12,171 were from verified African Americans. All the data was gathered from 05/18/2020 – 06/17/2020.

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