Do Multicultural Consumers Really Like the Kardashians?
Project Description
It all started on October 14, 2007 when the Kardashian-Jenner family opened their world to us. Since then all the drama, suspense, and the intricacies of their life style has been exposed creating the longest-running reality show; and our guilty pleasure.
In this report, OYE! software was utilized to analyze multicultural insights based on social media conversations on Twitter about The Kardashian family during the dates of June 18, 2018 to July 2nd, 2018. Insights cover ethnicity, language, location, category analysis, top multicultural posts and influencers.
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