Mexico Elections Analysis Report

Project Description

As Mexico is preparing for gubernatorial elections in 2017, OYE! analyzed conversations within the country to determine early statistics for current official candidates: Alfredo del Mazo, Josefina Vázquez Mota, and Delfina Gómez. Among other insights it was found that a high percentage of males are actively sharing conversations about Mexico’s current politics. Hispanic males mentioned candidate Del Mazo (69%) by a large margin over females (31%). Surprisingly, males are leading the overall conversation regarding Delfina Gómez (85%) over females (15%). Josefina Vázquez Mota sees the strongest engagement from the female audience (44%).

Among other insights it was found that a high percentage of males are actively sharing conversations about Mexico’s current politics. Hispanic males mentioned candidate Del Mazo (69%) by a large margin over females (31%). Surprisingly, males are leading the overall conversation regarding Delfina Gómez (85%) over females (15%). Josefina Vázquez Mota sees the strongest engagement from the female audience (44%).

This analysis was extrapolated from a sample of 4,515 conversations on Twitter and Instagram of which 4,391 were from verified users in Mexico. All Twitter data was pulled from March 15, 2017 – March 19, 2017. All Instagram data was pulled from February 18, 2017 – March 18, 2017.

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