Online Hispanic Snack Preferences​ Consumer Insights

Project Description

So it seems we all have a salty tooth. Both men and women among Hispanic online consumers equally discussed their favorite salty snack brands. In this report, O.Y.E. software was utilized to provide insights on Hispanic snack preferences based on social media conversations on Twitter about salty snacks from the chips and crisps categories. The dates of the analysis were April 18th – April 25th, 2018 and insights cover ethnicity, language, location, category analysis, as well as top Hispanic influencers. For the most recent O.Y.E. report on multicultural snack food preferences see this 2021 report as well. 

This analysis was extrapolated from a sample of 22,834 Twitter conversations online discussing salty snacks of which 2,943 or approximately 12.9%, were from verified Hispanics.

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