O.Y.E. was used to identify over 1,000 Hispanic influencers whose interests and recent topics of discussion included the movies. These influencers also were required to have 1,000+ followers and to be in the United States. The O.Y.E. team created a strategy to identify the best influencers and divide these influencers into three different tiers. Tier 1 included influencers whom are movie fanatics and have many posts about current movies, trailers, screenings, etc. Tier 2 includes influencers whom are associated with topics relevant in the entertainment industry and discuss movies online, but less frequently. Tier 3 were influencers that have a high quantity of followers (over 1K, just as the other tiers) and post about movies occasionally but are not focused on movies as much as the previous two tiers.