U.S. Census – Conversation Among Census Diverse Audiences

Project Description

The 2020 U.S. Census will be instrumental in determining how $1.5 trillion in spending is allocated as well as be used as key data towards Electoral College redistricting as well as many other important decisions. In this report, OYE software was utilized to deliver analysis of the ongoing 2020 census based on social media conversations from diverse audiences during the dates of 3/15/2020 – 4/15/2020. Insights cover language, gender, sentiment, location, keyword word clouds, and top shared posts.

Key Points Discussed:

1. Among U.S. Census online conversation, English (83.6%) had the majority of conversations, followed by Bilingual (10.4%), and Spanish (6%)
2. U.S. Hispanics had almost 67% more online conversations about the 2020 U.S. Census than African Americans
3. African-American males (62.2%) made up a higher percentage of conversations about the 2020 U.S. Census than African-American females (37.8%)
4. An example tweet of African Americans sharing local tips about the 2020 U.S Census in Atlanta: #COVID19 TIPS: 1. Stay home🏡 2. Sanitize🧼 3. Self-respond to the #Census at https://t.co/hRicENAZTS or call 1-844-330-2020. #GetCountedATL
5. A common tactic among Hispanics for spreading the word was reposting about the Latino Census Week of Action which including mentioning the campaign #HagaseContar

This analysis was extrapolated from a sample of 110,000 Twitter conversations online discussing the 2020 U.S. Census of which 11,831 were from verified Hispanics and 7,085 were from verified African Americans.

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