Hispanic Consumer Beauty Research Study

Project Description

As the beauty industry continues to adapt to new trends, hispanic consumers are attentive to the latest launches of cosmetic lines from their favorite celebrities and perfecting their skincare routines. Wether it be Halsey’s new venture About Face or Ariana Grande’s R.E.M. Beauty, hispanic consumers explode social media conversations with reviews and excitement to get their hands on these products. Want to know the thoughts of Hispanic consumers regarding beauty products and cultural analysis of the conversations surrounding comestics and skincare? Download this free report now!

Methodology

This analysis was extrapolated from a data set of 102,901 conversations on Twitter, of which 51,425 were from cosmetics and 51,476 were from skincare. All data was gathered from 8/25/2021 – 9/27/2021.