OYE Beauty Analysis highlights which brands Trend Among Hispanics

HISPANIC BEAUTY ANALYSIS

Over the past few years, the Internet has revolutionized the way that brands gain additional exposure. It is now common for an Internet user to find a  beauty brand advertisement on search engine results that seem to follow the user around virtually through the different websites and forums they visit the rest of the day. Many of these ads lead to online purchases as well as social media conversations around the products efficacy, price and other details. The OYE! Intelligence platform was recently used to conduct a Hispanic beauty analysis of drugstore and high-end cosmetic brands, examining which brands Hispanics prefer, along with which have the most foot-traffic on social media and the web at large.

Hispanic Beauty Analysis

CONVERSATION VOLUME AND SENTIMENT : DRUGSTORE BRANDS

The analysis found that Jordana and Maybelline were the most popular drugstore brands among Hispanics, while Maybelline and NYC were most popular among Non-Hispanics. The data also showed that among the top 5 Hispanic brands, positive sentiment is highest towards L’Oreal and Maybelline. Notably NYC led negative sentiment with 11%. While Jordana held the most neutral sentiment across analysis, this brand as well as Revlon had zero negative conversation during the time period.

 

Hispanic Beauty Analysis

CONVERSATION VOLUME AND SENTIMENT: HIGH-END BRANDS

MAC Cosmetics commanded by far the greatest conversation volume among Hispanics compared to other high-end brands. This was also true for Non-Hispanics. Although low in Hispanic conversation volume relative to MAC, Makeup Forever had the highest Hispanic proportion at 56%, followed closely by Estee Lauder at 54%. Anastasia Beverly Hills had the highest positive sentiment among Hispanics followed by Too Faced with the second most.

 

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METHODOLOGY

This analysis covers what 2,421 verified US Hispanics discussed online about drugstore and high-end cosmetic brands. Included in the Hispanic Beauty Analysis, is an examination of which brands Hispanics prefer and which brands receive the most mentions via online channels such as Twitter, Blogs, Forums, and the web at large.

ABOUT OYE!

OYE! is a business intelligence tool serving well known clients including MassMutual, Square, Schwarzkopf, and White Castle that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak.
This tool effectively tracks, segments, and monitors real-time online conversations so our clients can make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S. OYE! provides an affordable business intelligence solution for brands, government agencies, political parties, nonprofit and educational organizations, PR agencies, and any other entity interested in communicating with Hispanics.

Want to learn more about how OYE! produces these Hispanic insights?  Send an email to info (@) oyeintelligence.com and we will contact you promptly.

Produced by OYE! Business Intelligence, LLC 2017