OYE! effectively tracks, segments, and monitors real-time online conversations allowing clients to make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S.
The decision on pursuing higher education is not typically easy especially when trying to figure out which college or university is a best for our young adults. In this short study, the OYE! platform analyzed what college-going Latinos discussed online via Instagram regarding three of the top options for Arizona higher education including; Arizona State University, University of Arizona and Grand Canyon University.
The OYE! platform analyzed all Arizona university conversation on Instagram and found out that out of the three main universities studied, Arizona State was the most mentioned in total volume among Hispanics and non-Hispanics but that the school had a smaller proportion of Hispanic mentions with 10%. Meanwhile, the University of Arizona had 11% Hispanic proportion and Grand Canyon University had a 15% Hispanic segment respectively.
Interesting to a general public that largely still assumes that all Hispanics speak Spanish, is that Hispanics overwhelmingly discussed universities on Instagram in English at 85%. Notably, Grand Canyon University had the largest portion of both pure Spanish and bilingual (meaning at least one word in English and Spanish) mentions over its two more well-known peers. The University of Arizona was found to be almost exclusively discussed by acculturated, English-speaking Hispanics, with 97% of all mentions in English.
Arizona State University conversations produced a slightly higher positive sentiment (44%) of all mentions among Hispanics compared to the other two universities. All three schools had approximately 6% negative sentiment. Download the full report to see examples of posts with positive and negative sentiment.
Hispanic women dominated university conversation, at a rate of 70% female to 30% male. Grand Canyon University and the University of Arizona were the most predominantly discussed by women at 77% and 75% respectively. Out of the three universities examined, Arizona State University had the highest male conversation at 35%.
This analysis covers over 1,900 Hispanic verified conversations gathered from over 18,000 Instagram posts about Arizona State University, Grand Canyon University and the University of Arizona. All data was collected between January 1, 2016 – February 23, 2016.
Download the full Arizona Latino Education Universities Report to get instant access to OYE! Hispanic consumer insights.
As CEO of OYE!, Natasha sets the overall vision and strategy of the company and communicates this to all stakeholders. She overseesoperations, financing and new hires as well as external communications, business development, marketing and sales efforts.
Natasha is responsible for the development and management of investor relationships that includes attracting, managing, and closing funding rounds. In 2014 Natasha was the recipient of the Entrepreneur of the Year Award by Latina Style Magazine and earlier in the year she received Honorable Mention at the Enterprising Women of the Year Award.
Natasha holds an Architectural degree from the Catholic University of Cordoba, Argentina, and concluded her thesis studies in Architecture at the University of Venice, Italy where she found her passion for marketing and communications. She’s a proud hockey mom and mother of two children.
Eric is responsible for account management, reporting creation and procedures including data analysis and supporting product optimization. In addition to maintaining direct contact with OYE!’s clients, he also is responsible for marketing, social media, and PR planning. Eric works in partnership with the CEO to manage all financial, accounting, budgeting as well as cash management in accordance with P&L.
Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, China’s economic capital, serving an important supply chain development role for Staples, Inc., a Fortune 500 retailer constructing a modern and efficient warehouse to help support the exponential company growth in the region. Since 2014, Eric has held key roles in 2 Phoenix area non-profits, including Collectivo and NSHMBA (National Society of Hispanic MBA’s). Eric completed his Master Degree in Finance at Northeastern University in Boston and obtained his undergraduate degree at The Ohio State University.
Dan leads and assures the successful development, deployment and optimization of technologies supporting OYE! Business Intelligence. His role is to set standards and best practices for development and technology selection as well as to support and train new team members.
Dan partners with fellow leadership team members in product roadmap planning, ensuring technical alignment and identifying, assessing and overcoming technical challenges associated with product delivery and business growth.
He holds a degree from Carleton College and lives in Columbus, OH, where he and his wife are enjoying their son’s second year.
Sylvia researches consumer habits for OYE! by collecting data and formulates logical and actionable reports to meet the client’s needs.
Sylvia graduated from Arizona State University with a Bachelors in Communications Studies and a minor in Public Relations and Strategic Communication.
A coffee enthusiast and dog lover with a sweet tooth from the Bay Area, In her spare time, she loves reading just about anything from business books to fashion magazines, suggestions are always appreciated.
Rafael is a passionate and energetic marketer with a love for Mexican food, craft beer, and espresso drinks. Rafael graduated with a Bachelors in International Trade at the University La Salle in Mexico, and a Master’s in Business Administration from the University of Phoenix.
In his spare time, Rafael enjoys spending time with family, carne asada, hiking the beautiful Arizona desert mountains, and meeting new people at networking events. As a Marketing Manager, Rafael oversees business development efforts and client relationships.