OYE! effectively tracks, segments, and monitors real-time online conversations allowing clients to make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S.
Being healthy and looking fit is a point of pride that most people work on at one point or another. Over the past few decades, many companies have catered to the health-conscious market by promoting nutritional supplements. The OYE! Intelligence platform was recently tasked to gauge the latest conversation trends in the industry and provide insights into what Hispanics currently discuss about several of the brands that are readily available across the U.S. marketplace. The following Hispanic Nutritional Supplements Analysis is a comparative study that provides a review focused on 5 brands; Bayer, GNC, Herbalife, Nutrilite, and Omnilife.
The analysis showed that Herbalife had the largest volume of conversations in the total market overall (see full case study link below) and also had the second-highest Hispanic proportion. Nutrilite, with 28% Hispanic proportion, led all five brands reviewed in that category. Omnilife, which is a brand focused on the Mexican market, had the lowest total mentions overall among U.S. Hispanics, but had the highest positive sentiment at 65%, with Herbalife coming in second at 61%. GNC had the highest negative sentiment at 12%, driven by consumer reviews of products and mentions of poor experience in-store.
Conversation among U.S. Hispanics had the largest volume on the east coast, focused in New Jersey. Conversation also had a significant presence among Hispanics that reside in California, Florida, New York, and Texas. Overall, the top three states leading in Hispanic mentions were New Jersey with 26% of the conversation, followed by Florida at 17% and Texas at 13%.
Men led in overall conversation regarding supplements, with Omnilife having the highest proportion of male conversation at 88%, followed by GNC at 80%. Herbalife led the female conversation with 35%, trailed by Bayer closely behind at 33%.
This analysis covers conversations from 3,153 verified US Hispanics regarding the topic of nutritional supplements, examining which brands are most popular amongst Bayer, GNC, Herbalife, Nutrilite, and Omnilife. All data was collected from May 1, 2016 – May 31, 2016.
Download the full Hispanic Nutritional Supplements Analysis via the form below to get instant access to OYE! Hispanic consumer insights including expanded coverage on the topics mentioned above as well as Share of Voice, language preference, social channels, as well as insights and consumer examples.
Want to learn more about how OYE! produces these Hispanic insights? Send an email to info (@) oyeintelligence.com and we will contact you promptly.
As CEO of OYE!, Natasha sets the overall vision and strategy of the company and communicates this to all stakeholders. She overseesoperations, financing and new hires as well as external communications, business development, marketing and sales efforts.
Natasha is responsible for the development and management of investor relationships that includes attracting, managing, and closing funding rounds. In 2014 Natasha was the recipient of the Entrepreneur of the Year Award by Latina Style Magazine and earlier in the year she received Honorable Mention at the Enterprising Women of the Year Award.
Natasha holds an Architectural degree from the Catholic University of Cordoba, Argentina, and concluded her thesis studies in Architecture at the University of Venice, Italy where she found her passion for marketing and communications. She’s a proud hockey mom and mother of two children.
Eric is responsible for account management, reporting creation and procedures including data analysis and supporting product optimization. In addition to maintaining direct contact with OYE!’s clients, he also is responsible for marketing, social media, and PR planning. Eric works in partnership with the CEO to manage all financial, accounting, budgeting as well as cash management in accordance with P&L.
Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, China’s economic capital, serving an important supply chain development role for Staples, Inc., a Fortune 500 retailer constructing a modern and efficient warehouse to help support the exponential company growth in the region. Since 2014, Eric has held key roles in 2 Phoenix area non-profits, including Collectivo and NSHMBA (National Society of Hispanic MBA’s). Eric completed his Master Degree in Finance at Northeastern University in Boston and obtained his undergraduate degree at The Ohio State University.
Dan leads and assures the successful development, deployment and optimization of technologies supporting OYE! Business Intelligence. His role is to set standards and best practices for development and technology selection as well as to support and train new team members.
Dan partners with fellow leadership team members in product roadmap planning, ensuring technical alignment and identifying, assessing and overcoming technical challenges associated with product delivery and business growth.
He holds a degree from Carleton College and lives in Columbus, OH, where he and his wife are enjoying their son’s second year.
Sylvia researches consumer habits for OYE! by collecting data and formulates logical and actionable reports to meet the client’s needs.
Sylvia graduated from Arizona State University with a Bachelors in Communications Studies and a minor in Public Relations and Strategic Communication.
A coffee enthusiast and dog lover with a sweet tooth from the Bay Area, In her spare time, she loves reading just about anything from business books to fashion magazines, suggestions are always appreciated.
Rafael is a passionate and energetic marketer with a love for Mexican food, craft beer, and espresso drinks. Rafael graduated with a Bachelors in International Trade at the University La Salle in Mexico, and a Master’s in Business Administration from the University of Phoenix.
In his spare time, Rafael enjoys spending time with family, carne asada, hiking the beautiful Arizona desert mountains, and meeting new people at networking events. As a Marketing Manager, Rafael oversees business development efforts and client relationships.