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OYE! Business Intelligence

OYE! effectively tracks, segments, and monitors real-time online conversations allowing clients to make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S.


targetGEO TARGETED ANALYSIS Find where Hispanics are discussing your company, whether it is along the eastern seaboard or more prevalent in the Southwest. Segment SEGMENT ANALYSIS Understand how the Hispanic audience feels about your brand or topic whether they speak English or Spanish. Know thy audience. Gender GENDER SEGMENTATION Males may buy your product in the store,but are women discussing it more online? And more importantly, what are they saying.
trendsHISPANIC ONLINE TRENDS When Hispanics discuss your organization, where are they? Which images do they share, do certain groups of Hispanics discuss topic more openly on specific channels? Let us answer this for you. VolumeVOLUME OF CONVERSATIONS Do Spanish speaking Hispanics discuss one of your products while English speaking Hispanics discuss another?  Let us get to the bottom of this. naturalHISPANIC ONLINE TRENDS Do Hispanics discuss purchase intent when mentioning your newest product? What are the reasons they share an image of your newest electronic gadget? We will find this for you..

Learning from U.S. Hispanic Homebuyer Conversation Drivers

hispanic homebuyer Eric Diaz, CFO of OYE! presented yesterday, April 20th for the Hispanic Association of Real Estate Professionals (HAREP) on the Hispanic homebuyer in the real estate market. It was a packed house, complete with realtors, mortgage brokers, banking officers and more. The data-starved audience craved even more specific insights about the Phoenix/Arizona market and asked for OYE! to return and provide geo-specific analysis as well.

The educational presentation on the Hispanic homebuyer provided by OYE!’s data solution was in line with HAREP’s mission which is: To advocate sustainable home ownership through education and the empowerment of real estate professionals who serve multicultural home buyers and sellers, to advocate for public policy that supports the facilitation of the relationships among industry stakeholders, real estate practitioners and other industry professionals.

The Hispanic Homebuyer Presentation

Hispanics will spend $180 Billion in mortgages and insurance in 2016 (Geoscape AMDS 2016 data). Real estate professionals need to know more about how both acculturated and non-acculturated Hispanics make home purchase decisions in 2016 and beyond.

This presentation (link below) provides insights into Hispanic interests, questions and more in relation to topics of discussion for Hispanic homebuyers online and via public social media conversations.

Hispanic Consumer Insights on Real Estate Homebuying from OYE! Intelligence


Key Takeaways

  1. Spanish speakers are more concerned with the community where they are considering purchasing a home than more acculturated Hispanics
  2. English speakers discuss foreclosures most often while Spanish speakers mention condos more frequently
  3. Blogs and Forums are an untapped resource to learn about Hispanic home-buyer’s concerns/questions
  4. Most discussed among all Hispanics are Financial Issues when it came to purchasing a home (i.e. prices, value, mortgages)
  5. English speaking Hispanics are most likely to use Zillow and other real estate sites, while Spanish speakers rarely mentioned the tools
  6. Hispanic men are more likely to post online about home-buying in both English and Spanish than women


Social Media Snapshots of the Event


This analysis is based on 10,000 verified U.S. Hispanic conversations. The data was gathered from Twitter, Facebook, blogs, forums and the web at large. Data analyzed was gathered from the date range between Oct. 1, 2015 – March 31, 2016

Further Reading

Download the full report by filling out the form below to get instant access to OYE! Hispanic Home Buying insights.



  • Natasha Pongonis – CEO


    As CEO of OYE!, Natasha sets the overall vision and strategy of the company and communicates this to all stakeholders. She overseesoperations, financing and new hires as well as external communications, business development, marketing and sales efforts.

    Natasha is responsible for the development and management of investor relationships that includes attracting, managing, and closing funding rounds. In 2014 Natasha was the recipient of the Entrepreneur of the Year Award by Latina Style Magazine and earlier in the year she received Honorable Mention at the Enterprising Women of the Year Award.

    Natasha holds an Architectural degree from the Catholic University of Cordoba, Argentina, and concluded her thesis studies in Architecture at the University of Venice, Italy where she found her passion for marketing and communications. She’s a proud hockey mom and mother of two children.

  • Eric Diaz – CFO

    OYE! co-founder Eric Diaz

    Eric is responsible for account management, reporting creation and procedures including data analysis and supporting product optimization. In addition to maintaining direct contact with OYE!’s clients, he also is responsible for marketing, social media, and PR planning. Eric works in partnership with the CEO to manage all financial, accounting, budgeting as well as cash management in accordance with P&L.

    Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, China’s economic capital, serving an important supply chain development role for Staples, Inc., a Fortune 500 retailer constructing a modern and efficient warehouse to help support the exponential company growth in the region. Since 2014, Eric has held key roles in 2 Phoenix area non-profits, including Collectivo and NSHMBA (National Society of Hispanic MBA’s). Eric completed his Master Degree in Finance at Northeastern University in Boston and obtained his undergraduate degree at The Ohio State University.

  • Daniel Diman – CTO


    Dan leads and assures the successful development, deployment and optimization of technologies supporting OYE! Business Intelligence. His role is to set standards and best practices for development and technology selection as well as to support and train new team members.
    Dan partners with fellow leadership team members in product roadmap planning, ensuring technical alignment and identifying, assessing and overcoming technical challenges associated with product delivery and business growth.

    He holds a degree from Carleton College and lives in Columbus, OH, where he and his wife are enjoying their son’s second year.

  • Sylvia Vasquez – Bilingual Analyst


    Sylvia researches consumer habits for OYE! by collecting data and formulates logical and actionable reports to meet the client’s needs.

    Sylvia graduated from Arizona State University with a Bachelors in Communications Studies and a minor in Public Relations and Strategic Communication.

    A coffee enthusiast and dog lover with a sweet tooth from the Bay Area, In her spare time, she loves reading just about anything from business books to fashion magazines, suggestions are always appreciated.

  • Rafael Amezcua – Marketing Manager

    rafael amezcua marketing manager

    Rafael is a passionate and energetic marketer with a love for Mexican food, craft beer, and espresso drinks. Rafael graduated with a Bachelors in International Trade at the University La Salle in Mexico, and a Master’s in Business Administration from the University of Phoenix.

    In his spare time, Rafael enjoys spending time with family, carne asada, hiking the beautiful Arizona desert mountains, and meeting new people at networking events. As a Marketing Manager, Rafael oversees business development efforts and client relationships.





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