Hispanic Vote - Politics
The Growing Influence of the U.S. Hispanic Voter
In 2017, we live in a new political climate. How does the nation, and the fastest growing ethnic group deal with these changes? OYE! analysis is designed to provide deep insights into what Hispanics say in everyday online conversations. Keep reading to learn more about the Hispanic vote
- During OYE!’s four-week analysis of Hispanic mentions leading up to the 2016 Presidential election, data shows that Clinton’s initial 44% positive sentiment in online mentions dwindled to just 24% by the final week. Further, negative sentiment for Trump was not found to be significantly higher than Clinton’s during the same period.
- In 2016 analysis of the Presidential Primaries, certain candidates such as Rand Paul had a high proportion of mentions on Twitter (88%), while other candidates such as Hillary Clinton had a much higher proportion of their mentions coming from Instagram (62%).
- Findings from the 2016 Super Tuesday analysis included that Bernie Sanders resonated across the Hispanic and general market with his persistence to continue on in the race despite losses in these crucial campaigns.
- Hispanics tend to engage with brands, organizations and personalities in the language the conversation is started in. However, for
political figures, users more frequently share their own opinions in Spanish.
- High negative sentiment is not overly surprising for a polarizing topic such as political candidates. Neutral sentiment was mostly delivered via retweets of informative content from each campaign.