Diverse Opinions about the Covid-19 Vaccination | Political Trends From a Multicultural Audience

Project Description

In this market research report, we analyzed conversations from Twitter to better understand diverse opinions about the Covid-19 Vaccination. This report can help Coronavirus Communications Agencies to better reach diverse audiences by understanding how they talk about and interact with information regarding the Covid-19 Virus. From the results we found that many people are scared of the vaccine while others can’t wait to take it. Download the report to see what communities in aggregate have to say.

Methodology

This analysis was extrapolated from a data set of 82,037 conversations on Twitter, of which 17,676 were from verified U.S. Hispanics and 23,053 were from verified Black Americans. All data was gathered from 12/30/2020 – 1/13/2020.

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