Hispanic Retail Industry Research Report
Learn what drives Latino Shoppers to your Store
As the U.S. retail industry nears $5 trillion annually, retailers increasingly look to understand how to better create content and provide value for the fastest growing ethnic group in the United States. Click the download link on this page to access the Hispanic retail industry research report.
- Shopping is increasingly occurring via online retailers and Latinos, whom tend to be early adopters in mobile trends, are inspiring this trend.
- In a 2015 OYE! retail shopper analysis, Kohls was found to be the brick and mortar retailer that drove the most online conversation, of which over 75% was in positive sentiment.
- This same report showed Walmart nearly tripling the online conversation about Target, at 29% and 9% respectively.
- Among online retailers, Amazon led all brands in total conversation. Ebay had the next highest total followed by Overstock.