During the date range of this OYE! analysis, there were over 23,000 conversations online discussing the show of which 2,628, or approximately 10%, were from verified Hispanics.
From the analysis, among other categorizations of Hispanic conversation, it was found that Arya Stark (27%) was the character discussed most during the date range of the analysis followed by her peer character Jon Snow (9%).
Los Angeles (213), New York City (151) and Philadelphia (103) were the top 3 US locations with the most Hispanic volume for Game of Thrones. Additionally, Instagram (60%) out-paced conversations for Game of Thrones compared to Twitter (40%) during the date range.
For more insights, acquire the free download here; Streaming Usage Among Hispanics Report