As OYE! software has often been tasked, this report looks at the impact Hispanics have on the new generation of streaming entertainment that has gained momentum exponentially over the past decade.
In this report OYE! delivered insights based on the streaming usage among Hispanics pulled from a sample of Hispanics during the week leading up to the debut of Game of Thrones season 7.
This analysis was extrapolated from a sample of 23,000 conversations online discussing the show of which 2,628, or approximately 10%, were from verified Hispanics.
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