Mexico Elections Analysis: Gubernatorial 2017

Mexico Elections Analysis Report

Mexico elections analysis

Project Description

As Mexico is preparing for gubernatorial elections in 2017, OYE! analyzed conversations within the country to determine early statistics for current official candidates: Alfredo del Mazo, Josefina Vázquez Mota, and Delfina Gómez. Among other insights it was found that a high percentage of males are actively sharing conversations about Mexico’s current politics. Hispanic males mentioned candidate Del Mazo (69%) by a large margin over females (31%). Surprisingly, males are leading the overall conversation regarding Delfina Gómez (85%) over females (15%). Josefina Vázquez Mota sees the strongest engagement from the female audience (44%).

Among other insights it was found that a high percentage of males are actively sharing conversations about Mexico’s current politics. Hispanic males mentioned candidate Del Mazo (69%) by a large margin over females (31%). Surprisingly, males are leading the overall conversation regarding Delfina Gómez (85%) over females (15%). Josefina Vázquez Mota sees the strongest engagement from the female audience (44%).

This analysis was extrapolated from a sample of 4,515 conversations on Twitter and Instagram of which 4,391 were from verified users in Mexico. All Twitter data was pulled from March 15, 2017 – March 19, 2017. All Instagram data was pulled from February 18, 2017 – March 18, 2017.

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Produced by OYE! Business Intelligence, LLC 2017