As Bilingual Analyst, Samantha utilizes the OYE! proprietary software platform to identify social media users which are the correct match for clients’ products based on demographics given. Additionally, Samantha creates client reports monthly based off results obtained including social media posts produced. Finally, Samantha monitors results on variants of messages to obtain the best results for OYE! clients.
- K-Pop Boy Band BTS Makes a Splash with US Multicultural Audience August 29, 2018
- OYE! CEO Natasha Pongonis Presents at ODSC – “The Future of Multicultural Marketing” May 14, 2018
- Top Latin Artists Among Hispanic Music Influencers March 27, 2018
- Trump and Gun Control: Major Topics among Hispanic Influencers February 28, 2018
- Hispanic Influencers on Black Panther and Florida Tragedy February 25, 2018