As Bilingual Analyst, Samantha utilizes the OYE! proprietary software platform to identify social media users which are the correct match for clients’ products based on demographics given. Additionally, Samantha creates client reports monthly based off results obtained including social media posts produced. Finally, Samantha monitors results on variants of messages to obtain the best results for OYE! clients.
- Red Wave or Blue Wave? 2018 Midterm Elections and Data Analytics November 5, 2018
- K-Pop Boy Band BTS Makes a Splash with US Multicultural Audience August 29, 2018
- OYE! CEO Natasha Pongonis Presents at ODSC – “The Future of Multicultural Marketing” May 14, 2018
- Top Latin Artists Among Hispanic Music Influencers March 27, 2018
- Trump and Gun Control: Major Topics among Hispanic Influencers February 28, 2018