Back to School – Multicultural Analysis

multicultural student insights

Project Description – Multicultural Student Insights

Every fall, new and returning students start the school year off with new outfits, new supplies, and new teachers. While some dread going back, others are excited to start a new chapter of their lives and learn at elementary, high school, and university levels. Find out what Hispanic and African American students, teachers, and parents have to say about the back to school season of 2018.

In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 180,000 social media conversations on about back to school topics gathered from Twitter between 08/27/2018 – 09/23/2018.

Sample Version (Free)

Download the free Sample Version with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.

Full Version

Click the PayPal Add to Cart button below for the Full Version which includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences



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Produced by OYE! Business Intelligence, LLC 2018