PetSmart vs. Petco
A Social Listening Analysis
Project Description
It’s no secret that Americans love their pets! As of 2020, it is estimated that 67% of homes in the United States include at least one pet, making it a $99 billion dollar industry. Whether Americans own dogs, cats, rodents, birds, or reptiles, the pet supply industry steadily grows to suit the needs of owners and their animals.
PetSmart and Petco have remained the most steady competitors in the United States market for pet supply stores. In this short study, we used O.Y.E. social listening software to analyze which pet retail brands multicultural affinity was derived for top retailers including PetSmart and Petco.
Methodology – Pet Retail Brands Multicultural Affinity
This analysis was extrapolated from a data set of 53,182 conversations on Twitter, of which 4,655 were from verified U.S. Hispanics and 2,811 were from verified Black Americans. All data was gathered from 11/24/2020 – 2/25/2021.
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