Solo: A Star Wars Story – Online Conversation Analysis

Project Description

Do Hispanics watch Star Wars? Solo: A Star Wars Story, Disney’s latest installment in the Star Wars franchise, debuted in theaters over Memorial Day weekend! Unfortunately, while it may have had the lowest box office opening out of any other Star Wars movie in the franchise so far, we wanted to see what topics and opinions Hispanics had on Solo. In this report, OYE! software was utilized to deliver Hispanic entertainment insights based on social media conversations on Twitter about the premiere of Solo: A Star Wars Story during the dates of May 25th – May 28th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 149,447 Twitter conversations online discussing Avengers of which 15,480 or approximately 10.4%, were from verified Hispanics.

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