Hispanic Laundry Preferences – Multicultural Analysis

Project Description – Laundry Care Preferences

Doing the laundry is a chore that the average person has to do, unless you fall into the category of people who discard their clothes after wearing them once. Nonetheless, the vast majority of people do their laundry and even though it is a very ubiquitous activity, consumers have their preferences. Consumers choose their preferred laundry care products for a myriad of reasons ranging from scents and features to overall effectiveness. African American and Hispanic laundry preferences vary among consumers, so this report explores how six of the top laundry care brands fare among multicultural consumers.

In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 22,355 social media conversations on Twitter about different laundry care brands between 11/10/2018 – 02/08/2019.

Sample Version (Free)

Download the free Sample Version with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.

Full Version

Click the PayPal Add to Cart button below for the Full Version which includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences

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