Hispanic Instant Coffee Preferences – Multicultural Analysis

Project Description – Hispanic Instant Coffee Preferences

Instant coffee seems to be a popular choice for people who want a morning caffeine fix without the hefty price of a daily cup of joe at coffeehouse chains. African American and Hispanic instant coffee preferences vary, so this report explores how five of the top instant coffee brands found in groceries across the U.S. fare among multicultural consumers.

In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 11,225 social media conversations on Twitter about different instant coffee brands from Twitter between from 12/07/2018 – 03/07/2019.

Sample Version (Free)

Download the free Sample Version with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.

Full Version

Click the PayPal Add to Cart button below for the Full Version which includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences

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