In this report, OYE! software was utilized to analyze Hispanic festival insights based on social media conversations about the 2018 SXSW Conference and Festival during the date range of Mar 9th – Mar 18th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.
This analysis was extrapolated from a sample of 62,353 conversations online discussing the annual film award show of which, from this sample, 6,293 or approximately 10.1% were from verified Hispanics.
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