Marvel’s Black Panther Online Conversation Analysis

hispanic entertainment preferences

Project Description

In this report, OYE! software was utilized to analyze Hispanic entertainment preferences based on social media conversations about Black Panther during the date range of Feb 15th – Feb 18th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 162,212 conversations online discussing their experiences with the newly released Marvel film, Black Panther. From this sample, 11,835 or approximately 7.3% were from verified Hispanics.

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