In this report, OYE! software was utilized to analyze Hispanic baseball preferences based on social media conversations about 2018 MLB Spring Training games during the date range of Feb 23rd – Mar 12th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.
This analysis was extrapolated from a sample of 39,236 conversations online discussing the first half of the 2018 Spring Training season. From this sample, 5,848 or approximately 14.9% were from verified Hispanics.
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