by Joaquin Arellano | Aug 30, 2019 | Case Studies, Short Studies
[vc_row][vc_column][vc_column_text] Hispanic Conversation on Social Media Through analysis of 3,500 tweets. using OYE software, common themes and insights were discovered about what opinions Hispanics have in regards to healthcare. This is seen through the thousands...
by Christian Arenas | Feb 28, 2018 | Influencers, Short Studies
The OYE! Hispanic Influencers’ Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. The Florida shooting tragedy earlier this month sparked an uproar of political debate over these last few weeks. We...
by Lillian Martinez | Sep 15, 2016 | Political Tracker
2016 Hispanic Political Tracker In this second weekly analysis, termed the 2016 Hispanic Political Tracker, OYE! analyzed gender, language, sentiment, and share of voice among U.S. Hispanics discussing the presidential candidates. We will add new sections in future...
by Lillian Martinez | Oct 29, 2015 | Short Studies
During Hispanic Heritage Month (HHM), from Sept. 15- Oct. 15, the category of Politics was the biggest topic discussed during the month-long celebration. In addition, OYE! research included the week prior to the beginning of Hispanic Heritage Month to gather any...