by Larissa Pagan | Apr 15, 2020 | Influencers, Short Studies
Due to the COVID-19 quarantine, multicultural influencers have needed to change their strategies to communicate on social media. Here at OYE, we investigated how influencers are managing this quarantine and how they are preparing for a post-coronavirus world. This...
by Larissa Pagan | Feb 27, 2020 | Influencer Features, Influencers
“I want to stand out as a multicultural mom and raise my kids in a diverse home”. This is what @multiculturalmaven told us in her interview for OYE and we are so glad to select this empowered Hispanic woman as the focus of our next multicultural content creator...
by Joaquin Arellano | Aug 30, 2019 | Case Studies, Short Studies
[vc_row][vc_column][vc_column_text] Hispanic Conversation on Social Media Through analysis of 3,500 tweets. using OYE software, common themes and insights were discovered about what opinions Hispanics have in regards to healthcare. This is seen through the thousands...
by Natasha Pongonis | Jan 18, 2019 | Events, Short Studies
CES For The First Time: Innovation From a Female Perspective For over 50 years, the International Consumer Electronics Show (CES) has gathered the most creative and visionary minds from around the word. This year over 180,000 attendees were able to test, learn and...
by Christian Arenas | Mar 27, 2018 | Influencers, Short Studies
The OYE! Hispanic Influencers’ Tracker analyzes the pulse of online conversations among top Spanish, Bilingual, and English-speaking Hispanics. In this blog, OYE! will focus on Hispanic Music Influencers. To be considered a Hispanic Music Influencer, the user...