laptops have become more and more popular throughout the years. The uses for laptops have gone up, as people use them at school, for recreation, at work, among other uses. However, the multicultural market has thier own laptop preferences on what they like and dislike within the laptops that they use.
In this report, OYE! software was utilized to deliver Hispanic and African American insights based on social media conversations on Twitter about their laptop preferences based on five brands, Apple, Dell, HP, ASUS, and Lenovo, during the dates of August 17th – September 17th, 2019. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.
This analysis was extrapolated from a sample of 198,710 Twitter conversations online discussing the multicultural laptop preferences, of which 4,517 were from verified Hispanics and 2,134 were from verified African Americans.
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- Topic analysis comparisons between Hispanic and African American consumers
- Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
- Top shared social media posts among Hispanic and African American consumers
- And comparisons between top influencers from the Hispanic and African American audiences