Hispanics Movie Marketing  Research Report

hispanics movie marketing

Project Description

We ran our data analysis tools to analyze the current Hispanic marketing strategy and conversation among US Hispanics. Fast and the Furious 7 had strong volumes (16,500) while Avengers: Age of Ultron led the non-Hispanic conversation (nearly 140,000). Hispanics in both English and Spanish mentioned Furious 7, with their strong Hispanic movie marketing strategy, more than Avengers and Jurassic World.

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Produced by OYE! Business Intelligence, LLC 2017