Finally, after four years of waiting, the greatest sports event returns with the 2018 World Cup in Russia! 32 countries all desiring just one thing, however, only one nation can be crowned king!
In this report, OYE! software was utilized to analyze Hispanic World Cup data based on social media conversations during the beginning of the 2018 World Cup on the dates of June 13 – June 14, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.
This analysis was extrapolated from a sample of 65,192 online U.S. conversations discussing the first few days of the 2018 World Cup. From this sample, 16,167 or approximately 24.8% were from verified U.S. Hispanics.
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