60th Annual Grammy Awards Online Conversation Analysis

hispanic reaction

Project Description

In this report, OYE! software was utilized to analyze Hispanic reaction based on social media conversations about the 60th Annual Grammy Awards during the dates of January 26th – January 28th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 36,498 conversations online discussing the annual music award show of which 6,567 or approximately 18%, were from verified Hispanics.

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