In this report, OYE! software was utilized to analyze Hispanic reaction based on social media conversations about the 60th Annual Grammy Awards during the dates of January 26th – January 28th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.
This analysis was extrapolated from a sample of 36,498 conversations online discussing the annual music award show of which 6,567 or approximately 18%, were from verified Hispanics.
Download the full report to get instant access to this report.