OYE! Intelligence reviewed top hispanic MLS players to see whom drove the most conversation as well as positive sentiment.
- Among all DPs, David Villa creates the most conversation among English-dominant Hispanic millennials because of his name recognition, the way he shares statistics, and his recent post with NBA stars.
- Among all DPs, Gio Dos Santos creates the most Spanish language conversation due to his social media presence by tweeting his Mexican pride in representing his country again, and supporting his brother, Jonathan.
Download the full report to get instant access to the 2016 Hispanic research study.