2018 SXSW Online Conversation Analysis

hispanic festival insights

Project Description

In this report, OYE! software was utilized to analyze Hispanic festival insights based on social media conversations about the 2018 SXSW Conference and Festival during the date range of Mar 9th – Mar 18th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 62,353 conversations online discussing the annual film award show of which, from this sample, 6,293 or approximately 10.1% were from verified Hispanics.

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