In this report, OYE! software was utilized to analyze Hispanic entertainment preferences based on social media conversations about Black Panther during the date range of Feb 15th – Feb 18th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.
This analysis was extrapolated from a sample of 162,212 conversations online discussing their experiences with the newly released Marvel film, Black Panther. From this sample, 11,835 or approximately 7.3% were from verified Hispanics.
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