The movie houses know; if you are going to have a blockbuster, you need the Hispanic moviegoer to go and see your film. Walt Disney Studios know this and marketed the film successfully on its voyage to shattering a number of records including biggest global opening at $1.6 billion. In this report, OYE! software was utilized to deliver Hispanic entertainment insights based on social media conversations on Twitter about the premiere of Avengers: Infinity War during the dates of April 26th – April 27th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.
This analysis was extrapolated from a sample of 22,000 Twitter conversations online discussing Avengers of which 2,444 or approximately 10.9%, were from verified Hispanics.
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