2018 MLB Spring Training Online Conversation Analysis

hispanic baseball preferences

Project Description

In this report, OYE! software was utilized to analyze Hispanic baseball preferences based on social media conversations about 2018 MLB Spring Training games during the date range of Feb 23rd – Mar 12th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 39,236 conversations online discussing the first half of the 2018 Spring Training season. From this sample, 5,848 or approximately 14.9% were from verified Hispanics.

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